Content portfolio
Keep every page in view, with a clear next step.
Your existing pages matter as much as the next article. The content portfolio brings their purpose, available results and connections together, so you can decide which pages to improve and which to leave alone.
Different pages need different decisions
Illustrative example: five pages in a dormer topic cluster. The subjects, states, scores and next steps below are schematic, not a customer report or a target for your website. A score helps prioritise an investigation; it is not a mark for writing quality.
| Page and role | State and example score | Suggested next step |
|---|---|---|
| Installing a dormer: complete overview · Main page | Keep · 78 | Leave the page alone. |
| What does a dormer cost? · In-depth explanation | Candidate · 34 | Investigate a focused improvement. |
| Dormer costs in 2024 · Overlapping explanation | Candidate · 19 | Consider consolidation with the stronger page. |
| Planning permission for a dormer · Supporting page | Keep · 61 | Connect it with relevant pages. |
| Project: a dormer in Delft-Zuid · Project evidence | New · Not yet assessed | Allow time before judging performance. |
Record what each page is meant to do
The portfolio covers publications and important website pages. Older work remains visible even when nobody has edited it recently. Check the whole topic cluster before treating one page’s performance as a reason to write another.
- Target question
- The question, service or decision that the page should help a visitor understand.
- Role in the topic cluster
- A main page, supporting explanation, deeper guide, evidence page or conversion page.
- Google and AI observations
- Recent search visibility, available click and visit data, and observations from tracked AI answers. These remain separate measures.
- Freshness
- When the page changed, when it was last measured and whether any of its information has become outdated.
- Internal links
- Which pages link to it and which related pages it points to.
Follow the page through its lifecycle
A newly published page first gets time to establish itself. After that initial period, the available evidence and its role determine whether it should be retained, considered for work or reviewed manually. A consolidated page remains recorded in the portfolio.
The score considers visibility, traffic, freshness, internal links and the role within the topic cluster. It is not an assessment of professional accuracy. A well-written page may have limited search demand, and a low score alone does not justify removing it.
- New
- Recently published and still within its initial waiting period.
- Under evaluation
- The initial period has ended and the page is being assessed using available measurements.
- Keep
- The page is doing its job. Leaving it unchanged is a valid outcome.
- Candidate
- The evidence suggests that a focused decision about further work is needed.
- Manual review
- The page’s importance or circumstances require a person to make the decision.
- Consolidated
- Its useful content has been combined with a stronger page, with an appropriate redirect.
| State | Example share |
|---|---|
| Keep | 55% |
| Under evaluation | 22% |
| Candidate | 15% |
| New or manual review | 8% |
Five possible actions
The assessment should produce a suitable next step for the page. There is no requirement to rewrite a healthy page every month or to remove a fixed percentage of a website.
- Keep
- Leave a strong, current page as it is. It does not need rewriting just to demonstrate activity.
- Improve
- Preserve the useful basis and update the specific weakness: outdated information, missing answers or evidence that needs refreshing.
- Connect
- Add relevant internal links to and from related pages, with link text that accurately describes the destination.
- Consolidate
- Consider combining pages that fulfil the same reader need. Preserve the strongest relevant page and redirect the old address where the approved plan calls for it.
- Remove from the index
- An exceptional option for content with no remaining public purpose. It needs a sufficiently supported assessment and the execution safeguards; a low score by itself is not permission.
Investigate overlap before creating another page
Two pages on a similar subject are not automatically a problem. Check whether they answer the same question for the same reader, how they appear in search and whether each has a useful distinct role. An assigned target page is evidence to review, not proof that another page should disappear.
- Before publication
- Compare the intended question and search intent with existing URLs, topic clusters and planned subjects. Improving the existing page may be more useful than creating another one.
- Within an existing cluster
- Identify pages competing for the same task. Preserve useful material and the stronger relevant page. If consolidation is appropriate, plan redirects and check the affected links.
- After consolidation
- Retain the consolidated page’s record so the decision and destination can be traced. Do not silently discard the history.
Six safeguards before execution
A recommendation is not authorisation to change your website. Supported execution needs an approved proposal and a preserved version. The available website connection also determines which actions Klusio can perform.
- Allow new pages time
- The lifecycle engine’s default waiting period is 45 days. A page in that initial period is not judged as though it were established content.
- Do not treat missing data as a poor result
- If the assessment window has no measurement data, Klusio skips the judgement and leaves the page in place.
- Review important main pages manually
- A low-scoring main page in a topic cluster goes to manual review rather than an automatic destructive action.
- Limit actions on young pages
- Below the configured age threshold, consolidation, redirects and removal are reduced to an improvement proposal.
- Preserve a recovery version
- A version must be saved before execution. If the backup fails, execution must not proceed. Restoring external changes still depends on the connection and may need manual checking.
- Require an approved proposal
- Only approved work can be executed, within the applicable permissions. Viewing the portfolio or a suggestion does not approve it.
Check internal links in both directions
Internal links help readers move between related explanations. Review the source page as well as the destination, and keep links relevant after an update or consolidation.
- Links into the page
- Which existing pages naturally lead here? Does their link text accurately describe what the destination answers? Does a new page have useful links pointing to it?
- Links out of the page
- Which deeper explanation does the reader need next? How does it connect to the main topic page? Which links need updating when content is consolidated?
Use the overview without authorising changes
You can use the inventory, scores and proposals as a planning overview and decide what to carry out yourself. There is no automatic website-wide monthly rewrite.
The portfolio does not establish the professional accuracy of every statement. That responsibility remains with your business. Missing measurements do not become a negative result, important main pages need appropriate review, and work outside a supported website connection cannot be applied automatically.
Find the existing page worth improving next
A useful next step may be a stronger explanation, a clearer cluster or a relevant internal link. Discuss your current website before assuming that another new article is the answer.
Questions and answers
Is this the same as a list of blog posts?
No. The portfolio records the purpose and health of publications and important pages. It shows each page’s role, available evidence and suggested next step, as well as its existence.
How does Klusio reduce overlap between pages?
Before a new publication, Klusio compares the target question, search intent, existing URLs, topic clusters and planned subjects. When two pages would serve the same purpose, improving an existing page or investigating consolidation can be more useful.
Will every page be rewritten each month?
No. A strong, current page can be deliberately retained. Maintenance is chosen from signals such as declining visibility, outdated information, missing answers, internal links and available indexing evidence.
Can Klusio simply delete a page?
No. New pages have an initial waiting period, low-scoring main pages go to manual review, and young pages have stricter limits. Execution requires an approved proposal, a preserved recovery version and the necessary website capabilities.
What happens when measurement data is missing?
The lifecycle assessment is skipped for the missing-data window and the page remains in place. An unavailable measurement is not treated as a poor result.
Does the portfolio include service pages as well as articles?
It covers publications and important website pages. The target question and cluster role can be recorded for an article, service page or conversion page. What can be changed automatically depends on the website connection.
Let’s look at your website.
Tell us what you want to improve. We’ll show you how Klusio could help, in English.