Marketing automation
Keep your marketing moving when your diary is full.
Marketing automation can take recurring research, writing and measurement off your list. Klusio connects those tasks to your website and business knowledge. You choose the focus and approval settings, then see what has actually been carried out. Plans start at €199 per month excluding VAT.
Four connected parts of the workflow
A useful system connects the research to work that can actually be completed. The available modules and measurement scope depend on your plan and configuration.
| Part | What happens | What you can inspect |
|---|---|---|
| Search research | Investigate relevant questions, competing pages and your existing coverage. | The reason for a proposed improvement and its sources. |
| Content and page work | Prepare a new article or strengthen an existing page. Publish through an authorised, supported connection. | The proposed text, approval and live result. |
| Visitor questions | A configured website assistant can answer from your business information and capture enquiries. | The conversation and available enquiry details. |
| Measurement | Follow Google impressions and clicks, tracked AI answers and connected enquiry data separately. | The source, period and limits of each measurement. |
When marketing keeps being postponed
The pressure is often practical. A customer needs an answer, a quotation is due and the website waits again. Recognising the recurring bottleneck helps you choose the right work to delegate.
- Content has no time slot
- Useful questions stay in conversations instead of becoming clear explanations on the website.
- Hiring needs more than a budget
- A new employee still needs a brief, tools, management and specialist support.
- Paid traffic needs continuous attention
- Advertising has its own cost and measurement. Building organic visibility is a separate longer-term task.
- Enquiries arrive through several channels
- Your team needs to know which requests are yours and who follows up.
- Visitors cannot find the next step
- A service page may attract attention while leaving the offer or contact route unclear.
- Reports do not settle what to do
- A chart is more useful when it leads to a justified action, an owner and a completed change.
Five kinds of recurring marketing work
Klusio works on the website and visibility tasks that fit your offer. A plan sets the rhythm of improvements. It is not a promise to publish a new article on every cycle.
- Find relevant search opportunities
- Research the questions that fit your services, customer types and working area. Check whether an existing page already answers them.
- Write and improve useful pages
- Use your knowledge and available research to prepare articles or strengthen existing explanations, titles and internal links.
- Help a website visitor ask a question
- A configured assistant can discuss your services and record a request. It is included from Groei Pro and available as an add-on with Groei Start.
- Follow what changed
- Compare Google data over stated periods and inspect separate AI measurements. Keep enquiries and sales distinct from traffic.
- Choose the next improvement
- Use the findings to decide whether a page needs work, a new question deserves an answer or a technical issue needs attention.
Automation and control can work together
Choose whether you want to approve work first or allow supported execution automatically. The agreement must be clear before anything changes on your website.
- Research
- Klusio can gather relevant search signals and compare pages.
- Prioritisation
- The Growth Engine can prepare suitable opportunities with a reason and proposed next step.
- Writing
- Articles and revisions can be developed from the supplied information and research.
- Preparation
- Text, placement and implementation instructions can be made ready for review.
- Publishing
- Authorised changes can be applied through a supported website connection.
- Visitor assistance
- The configured chatbot can answer questions and capture an enquiry.
- Measurement
- Connected Google data, recorded AI answers and reports help follow the work.
| Responsibility | Your contribution |
|---|---|
| Direction | Choose the services, customers and regions you want to prioritise. |
| Facts | Supply accurate prices, conditions, project experience and specialist knowledge. |
| Permission | Choose the approval mode and the website access you grant. |
| Enquiries | Respond, qualify the request and make the commercial agreement. |
| Quality | Flag changes to your offer and check sensitive or specialist statements. |
Example: a roofing company in Almere
This is an illustrative workflow, not a measured customer result. Suppose a roofing company wants to explain what to do when a flat roof leaks.
- 1. Find the question
- Research the wording and existing results. Confirm that the company actually offers the service in that area.
- 2. Check the existing website
- Improve the relevant service page if it already answers the need. Create another article only for a distinct question.
- 3. Add the company’s knowledge
- Explain useful preparation and the information needed to assess the job. Mention emergency availability only if it is confirmed.
- 4. Review and publish
- Check the text and contact route, then use the agreed approval and publication settings.
- 5. Follow questions and enquiries
- Inspect tracked AI answers separately. A configured chatbot can record visitor questions and notify the chosen person.
- 6. Review the outcome
- Compare Search Console periods and actual enquiry quality. Use the evidence to decide on the next change.
Adapt the questions to your industry
The process is similar across businesses, but the explanation must reflect the actual service. Accountants, recruiters and other professional teams can use the same approach with their own customer questions.
- Roofing
- Leaks, roof types, maintenance and what is needed for an inspection.
- Painting
- Interior versus exterior work, preparation, materials and maintenance.
- Property
- Selling, valuation and the questions specific to a neighbourhood.
- Electrical work
- The scope of an installation, preparation and when an inspection is needed.
- Construction
- Project choices, sequencing, responsibilities and genuine completed examples.
- Windows and glazing
- Materials, replacement decisions, insulation and the limitations of a quoted specification.
Customer evidence, with the periods kept separate
These examples describe different businesses and measurement windows. Read the complete case before comparing figures. Search impressions, clicks and recorded AI mentions are different types of evidence.
| Business | Recorded result | Source and period |
|---|---|---|
| Hagman Timmer | +364% Google impressions; +88% clicks versus the preceding period. | Google Search Console, March to May 2026. |
| Prak Gevelrenovatie | +13,443 additional Google impressions versus the preceding period. | Google Search Console, the first 60 days after 27 November 2025. |
| NieuwHuis Makelaardij | 13,607 Google impressions; 221 clicks. | Google Search Console, 17 January to 11 April 2026. The later year-on-year figures are a separate comparison in the case. |
| Ebbers Schilderwerken | 48 recorded AI mentions across four assistants. | Klusio AI tracker, the case’s stated first 90 days. The source does not specify exact start and end dates. |
When this approach fits
It can fit a business that has a clear offer, relevant customer questions and a website it can improve. The need may be local or broader. You should be able to provide business knowledge and handle the enquiries that arrive.
- A useful fit
- Recurring website work keeps waiting, your services are clear and you want the research and execution organised together.
- Discuss the dependencies first
- Your site connection is unknown, the service is highly specialised or important content needs an expert’s approval.
- A different immediate need
- You need a guaranteed stream of customers next week, have no capacity to handle requests or mainly need a sales CRM. Clarify that need before choosing a subscription.
Choose the level of involvement
Plans start at €199 per month excluding VAT. They differ in work rhythm, coverage, modules and guidance. Monthly and annual payment have different commitments, so read the selected offer before starting.
You can first discuss the website or use the free start to assess the working method. Publication needs your permission and a supported connection. The plan comparison explains the included work and optional extras.
Discuss what you want to hand over
Bring your website and the services or customers you want to focus on. Sicco can walk you through the available research, the work Klusio can prepare and the website connection. Agree who supplies information, approves changes and follows up enquiries.
Questions and answers
What can Klusio automate?
Recurring search research, content preparation, supported website changes and measurement. A configured website assistant can answer visitor questions and capture enquiries. The precise scope depends on the plan, access and approval settings.
What does Klusio not take over?
Your commercial strategy, specialist business decisions and personal follow-up of enquiries remain yours. Complex website development, migrations and unsupported changes need a separate implementation route.
How quickly should I expect results?
First inspect the setup and completed work. Search performance needs a suitable measurement period and varies by website and market. No fixed number of leads or rankings is promised.
Which businesses is it suitable for?
Small and medium-sized businesses with a clear offer, customer questions and a website they can improve. Assess the research need, website connection, content expertise and desired level of involvement.
When is it not the right solution?
When your immediate need is guaranteed short-term sales, you cannot supply reliable business information or you mainly need a CRM or an email campaign tool. Discuss the problem first.
Can I approve changes before they go live?
Yes. Choose the working mode and publication permissions. Unsupported changes can be prepared for your developer. A proposal, approval and confirmed live change remain separate stages.
Can I cancel?
Check the selected payment interval and agreement. The monthly offer is cancellable monthly; annual payment covers a year. Published content remains on your website, while recurring subscription services stop.
Let’s look at your website.
Tell us what you want to improve. We’ll show you how Klusio could help, in English.