Prak’s articles became a substantial source of Google clicks.

Before starting with Klusio on 27 November 2025, Prak had no blog. The existing homepage, service pages and local pages received roughly 90 Google clicks per month. The work focused on questions about repointing costs, worn joints, waterproofing and penetrating damp.

Prak did not have to write the articles itself. The content was published under the business’s own name on its own website, while Prak continued working on site.

From 5 July to 2 October 2026, the website received 1,378 Google clicks, compared with 283 in the same period in 2025. That is about 4.9 times as many, or a rounded increase of 387%. The same-season comparison limits one source of variation; it is not a controlled experiment.

Articles under /blog/ received 1,028 clicks, roughly 75% of the total. The other pages received 350 clicks, an increase of about 24% from 283. In the recorded breakdown, the article pages account for roughly 94% of the extra clicks. This describes where the clicks went, not proof that each would have been absent without Klusio.

The number of recorded search queries increased from 983 to 3,923. In those 90 days, 92 different articles received clicks. Since the Klusio start, articles had received 1,563 clicks by the case check on 5 October 2026. That cumulative total has a different period and is not added to the 90-day total.

What these figures measure

Google clicks, not unique visitors or confirmed enquiries. Source: Prak’s Search Console data and Klusio publication records, checked for the case on 5 October 2026.

The chart separates clicks to Klusio articles from clicks to all other pages, from June 2025 to September 2026. Articles began receiving clicks after the 27 November 2025 start. By September 2026, they received 384 of that month’s 519 recorded clicks.

These are complete calendar months. Their totals do not use the same boundaries as the 5 July to 2 October comparison above. The exact values are available below the chart.

The following articles answer practical questions about wall renovation. The figures are clicks to each article in the same 90-day window, 5 July to 2 October 2026. All six remain on Prak’s own website.

The broader source records 92 articles receiving clicks in that window. These six are examples, not the whole article total.

Repointing costs: what affects the price

86 Google clicks, 5 July to 2 October 2026. Title translated from the original Dutch article.

Repairing worn mortar joints and water penetration

80 Google clicks, 5 July to 2 October 2026. Title translated from the original Dutch article.

Waterproofing a wall after cleaning: when is it needed?

60 Google clicks, 5 July to 2 October 2026. Title translated from the original Dutch article.

Crumbling mortar joints: when to act

51 Google clicks, 5 July to 2 October 2026. Title translated from the original Dutch article.

Repairing loose mortar joints and avoiding unsuitable products

50 Google clicks, 5 July to 2 October 2026. Title translated from the original Dutch article.

Budgeting for repointing

49 Google clicks, 5 July to 2 October 2026. Title translated from the original Dutch article.

• Repointing costs: what affects the price (Dutch) →
• Repairing worn mortar joints and water penetration (Dutch) →
• Waterproofing a wall after cleaning: when is it needed? (Dutch) →
• Crumbling mortar joints: when to act (Dutch) →
• Repairing loose mortar joints and avoiding unsuitable products (Dutch) →
• Budgeting for repointing (Dutch) →

The original case describes research, publication, measurement and improvement as a repeated process. A plan can lead to a new article, a stronger existing page or consolidation of overlapping explanations.

1. Find unanswered questions

Use search data and AI observations to identify useful questions about wall renovation and the area Prak serves.

2. Explain a specific problem

Develop information on costs, mortar joints, waterproofing and damp, related to Prak’s own work.

3. Check the results

Follow which pages receive clicks and which questions remain unanswered. Keep Google and AI observations separate.

4. Improve existing material

Expand useful explanations and combine overlapping content where appropriate, instead of treating every opportunity as another article.

• How the Growth Engine chooses the next step →

From 24 September to 4 October 2026, Klusio checked 77 tracked Google search terms. The source records Prak being cited in an AI overview for 37 of them, in each case through an article under /blog/. The repointing-cost article appeared for 12 of those terms.

In the 90-day AI-answer window ending on 5 October 2026, Prak appeared in all 35 saved answers to the tracked question about a wall-cleaning business in IJmuiden, across ChatGPT, Gemini and Perplexity. This describes those saved answers only. It does not guarantee that another person will receive the same answer.

• How Klusio preserves questions, answers and source references →

A separate saved report labelled “Generative AI features” displays 11,000 impressions. The source gives its period as 18 May to 10 August 2026.

This is a description of that historical report. It is not added to the ordinary search figures or AI mention counts, and is not a count of website visitors or enquiries. Reporting interfaces and availability may change.

This original recording shows Prak’s Dutch-language dashboard. It brings together the website’s Google figures, tracked questions, AI mentions and opportunities that still need attention. It is a saved recording, not a live view of the customer account.

The sections above explain the key results in English, with their measurement periods. Start the recording only if you want to inspect the original interface.

The Google data comes from Prak’s Search Console account. The article group is all pages under /blog/, matched to Klusio’s work. According to the source, that directory did not exist before 27 November 2025 and no blog page recorded an impression from May to November 2025.

The year-on-year comparison covers 5 July to 2 October in 2026 and 2025. The monthly chart uses calendar months from June 2025 to September 2026. Other pages provide useful context, but are not a randomised control group. Website changes, demand, competition and overlap between queries can influence results.

AI-overview observations cover 24 September to 4 October 2026. Saved AI answers cover the 90 days ending on 5 October 2026. The additional Google report covers 18 May to 10 August 2026. These windows and measures remain separate.

The numbers measure clicks and appearances, not unique visitors, sales or enquiries. Results and external AI answers may differ for another business and at another time.

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