AMI API and feeds
Bring your AMI measurements into your own dashboard.
Use a REST API, CSV feeds for reporting tools and an Excel export. The datasets share the underlying measurements with your AMI account and MCP tools. Match the domain, period and filters when comparing figures.
Choose the dataset you need
Available datasets cover visibility by question, system and period; competitors; sources; sentiment; brand facts; actions; and individual dated measurements. A missing or unsuccessful measurement must not be counted as a confirmed absence.
Use a reporting feed
A dataset has its own CSV feed address and access key, with a fifteen-minute cache. Use a compatible connector in Sheets or Looker and configure its refresh behaviour. A cached feed and a freshly opened report can temporarily show different refresh times. Keep feed credentials out of public documents.
Read through the API
The API returns JSON for the selected project and period and uses the connection’s key and limits. It is a read-only reporting route. Follow the current account documentation for authentication and available endpoints; do not infer write permission from a working read request.
Reporting examples
These illustrate how you can organise existing data; they do not enable a connection or send a report by themselves.
- Management dashboard
- Compare visibility by country in Looker using equivalent questions, systems and periods.
- A weekly work sheet
- Bring prepared actions and their statuses into a Sheet so the responsible team can follow them.
- A combined report
- Put AMI figures beside advertising data, while keeping the source and meaning of each metric separate.
Related guides
Which plan includes it?
Sheets, Looker, Excel and REST API access are included from AMI Groei; AMI Bureau includes the applicable Groei features per client project. The read-only MCP connection is also available in AMI Start.
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