AFAD & Zonen
AFAD: more people finding practical sealant advice.
AFAD’s expertise on site also has a place on its own website. Google clicks rose from 161 to 503 compared with the same 90 days a year earlier. Articles registered in Klusio received 192 clicks, and specific articles appear as sources in saved AI answers.
Help people understand the problem before they call
A leaking shower, a split sealant joint or a gap around a window: people often begin by searching for the problem. That gives a specialist such as AFAD an opportunity to explain where sound sealing work helps.
AFAD works for homeowners and contractors on bathrooms, kitchens, window frames and construction projects. Articles on its own domain explain relevant problems and material choices alongside the services it offers.
From 161 to 503 Google clicks
The full website received 342 additional Google clicks: an increase of 212% year on year. The comparison covers 5 July to 2 October 2026 and 5 July to 2 October 2025.
Compared with the preceding 90 days, clicks rose from 333 to 503, an increase of 51%. The website totals and article results below are separate views of the data.
- Source and scope
- Google Search Console, entire website, web search. Each window contains 90 complete returned days. Evidence checked on 5 October 2026.
- Article contribution
- 192 clicks went to published articles matched to Klusio’s publication records. A separate page export underlies that figure; it is not an enquiry count.
| Period | Google clicks | Google impressions |
|---|---|---|
| 5 July to 2 October 2025 | 161 | 17,549 |
| 6 April to 4 July 2026 | 333 | 33,767 |
| 5 July to 2 October 2026 | 503 | 53,657 |
Questions bringing people to AFAD’s website
These four real articles address leaks, joints and material decisions. Together they received 152 Google clicks in 5 July to 2 October 2026. The pages were matched with Klusio’s publication records. They are examples, not the full website total.
Someone researching a leaking shower can use the explanation to understand what help may be needed. On AFAD’s website they can then explore services and contact options. The measured clicks do not establish how many people made an enquiry.
- A leaking shower enclosure
- Explains how to investigate whether sealing is the cause and which next step may fit. 59 Google clicks and 4,969 impressions (Google Search Console, 5 July to 2 October 2026).
- Repairing sealant or replacing grout
- Compares responses to moisture problems and explains when another cause needs investigation. 42 Google clicks and 4,733 impressions (Google Search Console, 5 July to 2 October 2026).
- Sealing between an external wall and window frame
- Explores sealing and material choice beyond the bathroom. 37 Google clicks and 2,251 impressions (Google Search Console, 5 July to 2 October 2026).
- Sealing the inside of uPVC window frames
- Addresses cracks and joints around frames, with a connection to AFAD’s work. 14 Google clicks and 2,195 impressions (Google Search Console, 5 July to 2 October 2026).
The same knowledge appears as a source in AI answers
The shower-enclosure article received 59 Google clicks in the period above. That article also appears in the sources of a saved Perplexity answer about sealant problems. A separate ChatGPT answer cites AFAD’s guidance on assessing those problems.
These are source citations, not positions in a ranking of recommended suppliers. The descriptions below translate the saved questions; they are not screenshots of the AI applications. They must not be added to the Google totals.
- ChatGPT · 2 September 2026
- Question, translated: “What should I do about sealant problems?” The saved source list includes AFAD’s article on assessing sealant problems without causing damage.
- Perplexity · 31 August 2026
- Question, translated: “How can I resolve sealant problems quickly?” The saved source list includes AFAD’s article on leaks around shower enclosures.
From a useful question to a measurable page
The connection is traceable: a question related to AFAD’s services, an article on the business’s own website, then measurements for that page. The four examples above have been in Klusio’s publication records since April and May 2026.
- 1. Start with a customer’s problem
- A leak in a shower or cracks around a window give the explanation a specific purpose.
- 2. Publish useful information on the business’s domain
- The articles explain decisions related to AFAD’s work and remain on its website.
- 3. Follow the pages people find
- Google Search Console records clicks to each page. Separate AI observations preserve source references.
- 4. Use the evidence to guide further work
- Measured topics help identify useful follow-up questions and improvements to existing explanations.
How these results were checked
The website figures come from Google Search Console for kitbedrijfafad.nl, search type web, grouped by day. Each comparison contains 90 returned days. Growth percentages are rounded to whole percentages.
The 192 article clicks come from a separate page export. Published articles were matched using their recorded live addresses, normalising trailing slashes and www variants. Page-level and property-level aggregation can differ, so this case does not present an exact article share of the website total.
Google measures clicks and impressions here, not unique visitors, revenue or enquiries. This is an observational case without a control group: the whole website’s growth cannot be attributed exclusively to Klusio. Clicks to registered articles and saved AI citations can be linked to the specific pages.
AI source references were checked in stored answers. A citation means a page is referenced in that answer; it does not prove AFAD was recommended as a supplier or will appear in a future answer. Photographs come from AFAD’s own website.
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