Market Monitor
Understand what is changing in your market.
New requirements, changing customer questions and developments in your field. The Market Monitor brings the sources and their relevance together as a starting point for your next article, client conversation or campaign.
See the market context beside your work
The product recording uses Klusio as the example business. It shows customer concerns, developments and their sources. Your own workspace uses your offer, customers and working area.
The process is to follow suitable sources, check their evidence, organise the useful findings and choose a destination. No relevant news is a valid outcome; a quiet week does not justify inventing a story.
Choose where Klusio looks
Use sources you approve, together with relevant sources found during research. You can add a source by URL and name, see who added it and when it was last checked, temporarily disable it, request a check or remove it.
Whether suggested sources are approved automatically or come to you first is a setting. A competitor can reveal market activity, but it must remain identified as a market participant rather than being presented as independent evidence.
- Government and public authorities
- Published rules, standards and official announcements relevant to the question.
- Trade associations
- Developments, guidance and agreements in your field.
- Research and knowledge institutions
- Research and figures with an identifiable method and publication date.
- Trade publications
- Developments that professionals in the sector follow, with traceable reporting.
Check the sender, date and relevance
A signal needs a traceable publisher and date, a connection to your actual offer and a useful implication for the customer. A trusted publisher can still cover the wrong subject: a government page about renting may not fit an estate agency that only sells homes.
Each retained signal shows why it fits your business, together with its sources and dates. It is marked as confirmed or needing interpretation. Where evidence or relevance is insufficient, it must not be presented as established news.
| Check | Example number remaining |
|---|---|
| Found at the selected sources | 40 |
| Publisher and date can be checked | 18 |
| Fits the offer and working area | 7 |
| Confirmed and useful | 3 |
Give each theme a status
A theme connects related observations into a useful pattern. Keep its sources, quotations and business relevance attached. You can pin a theme so it remains in consideration, or hide a theme that does not fit while keeping it recoverable.
- Upcoming
- Announced but not yet in effect.
- Emerging
- Growing in relevance, possibly before there is much search demand.
- Current
- Relevant to the market now.
- Ongoing
- A structural subject without a short expiry date.
- Declining
- Losing its significance.
Organise the kinds of change that matter
The monitor distinguishes these nine kinds of theme. A category is a way to organise evidence, not a reason to generate an article by itself.
- Rules and legislation
- Requirements, grants or standards affecting the work.
- Customer needs
- Changes in what customers ask, expect or value.
- Technology
- Materials, methods or systems changing the field.
- Market movement
- Shifts in demand, supply or price levels.
- Seasonality
- Recurring patterns that can be anticipated.
- Buying behaviour
- How people compare, choose and decide.
- Platform changes
- Relevant changes in Google, AI assistants or comparison platforms.
- The labour market
- Availability of skilled people and its effect on delivery.
- Supply chains
- Lead times, availability and dependencies.
Choose a useful destination
You decide whether a theme may inform content and whether it may be used for LinkedIn. Preparation and publication remain separate, and a proposal stays recognisable as a proposal.
- A new or updated article
- When a development creates a useful customer question that your site does not answer, or makes an existing explanation outdated. Use the Growth Engine or write in the Writing Studio.
- A short LinkedIn explanation
- When the development deserves your interpretation but does not need a full page. Porthos can use at most one suitable market post per week, within its settings and approval rules.
- Context for other work
- Retain the theme for research, subject selection and writing without publishing a separate item about it.
- Keep following it
- Save an interesting but uncertain or currently unsuitable signal. Reconsider it when stronger evidence becomes available.
A news item has a useful lifetime
Old news must not keep returning as a fresh development. The current-news status expires. An older item may still be useful background when its date and significance remain clear. A source correction can also cause a signal to be withdrawn from the candidates.
- Found
- Record the source and its publication date. An undated item cannot proceed as dated news.
- Checked
- Preserve the supporting sources, quotation, date and explanation of business relevance.
- Confirmed or needing interpretation
- Distinguish supported news from a finding that still needs evidence or professional context before it can be used.
- Expired
- Remove the current status. Do not present it again as newly discovered news.
- Historical context
- Keep it as background only when its original date and meaning are clear.
Control five parts of the workflow separately
Switching monitoring off does not erase your market knowledge or earlier work. The settings determine which parts of the process can run; reading this public page changes none of them.
- Update the market overview automatically
- Investigate longer-term movements and upcoming changes periodically.
- Follow recent news
- Check dated developments and accept that there may be nothing relevant to report.
- Use confirmed news automatically
- Allow checked, suitable news to become a candidate for the Growth Engine. A candidate is not a published article.
- Use market context in content
- Apply relevant context only where it genuinely fits the subject.
- Use market opportunities in Porthos
- Allow at most one suitable market post a week, with usable context or evidence and within the publication settings.
Your own market knowledge takes priority
Describe your market in your own words. Specify the subjects, areas and audiences that deserve attention, and explicitly exclude adjacent markets that do not fit.
Manual additions take priority over automatic research and remain in place when the overview is updated. You can also add, enable, disable and check sources yourself.
Market Monitor and AMI answer different questions
The Market Monitor supplies ongoing context for the regular Klusio workflows. AMI is separately activated and provides deeper analysis of the brands, competitors, sources and arguments that appear around buying questions.
| Question | Market Monitor | AMI |
|---|---|---|
| What is the purpose? | Understand relevant developments and check whether they can support useful content. | Compare recurring market patterns, brand facts, competitors and sources around buying questions. |
| What decision does it support? | Prepare an article or LinkedIn explanation, keep context or continue monitoring. | Prioritise up to three market moves, with analysis and work briefs. |
| Where does it fit? | Growth Engine, Writing Studio and Porthos workflows. | A separate module with its own activation and plan. |
Clear boundaries on what becomes content
The monitor does not turn every news item into an article, present a competitor as an independent proof source or fill a quiet week with generic trends. A traceable publisher and date are required, and old news keeps its historical context.
It is not a substitute for your professional interpretation or for the deeper competitor and argument analysis in AMI. A relevant signal is a starting point for a decision, not an instruction to publish.
Find a development worth explaining to your customers
Discuss the offer, working area and customer questions that define your market. Then decide which sources and developments are useful enough to follow.
Questions and answers
Does Klusio turn every news item into an article?
No. A signal needs to be relevant, current, reliable and useful to the audience. Following it, preparing a short LinkedIn explanation or taking no action may be more appropriate.
Can a competitor be used as a source?
A competitor can show what is happening in the market or which angle is already being used. It remains identified as a market participant. Factual support should come from suitable primary, official or independent evidence.
What happens to old news?
Its current-news status expires. It is not presented again as new, and can remain as historical context only when its date and significance are clear.
Is the Market Monitor the same as AMI?
No. The Market Monitor supplies ongoing context for regular Klusio functions. AMI is a separate module for deeper analysis of competitors, sources, arguments and strategic patterns.
What happens if Klusio finds nothing relevant?
The monitor reports that no relevant item was found. That is a valid outcome, not a fault. A tip, rumour or competitor’s post must not be turned into unsupported news.
Can I add my own sources and market knowledge?
Yes. Add, enable, disable or request a check of sources, and record your market description, priorities and exclusions. Manual additions take priority over automated research and remain in place during updates.
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