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E-commerce and retail

Track your brand in the product choices AI describes.

Investigate how AI compares shops and brands in your main categories. Read the product characteristics, cited sources and descriptions of delivery and service.

Start with your market

For online shops, retailers and brands investigating visibility around product selection and the choice of shop.

Suggested measurement topics
Product category, Use case, Delivery and service. Compare brand mentions, full answers and sources per AI platform.

Which office chair suits daily home working?

Compare the characteristics and brands in the answer. Keep a recommendation for a product separate from a recommendation for your shop.

A possible next step
Improve the existing buying guide with relevant characteristics, use cases and your own product knowledge. Refer to current product specifications.

Which online shop delivers office supplies the next working day?

Check whether AI includes delivery conditions and which page it cites. Stock, order time and delivery area can change the answer.

A possible next step
Make current delivery conditions easy to find on the relevant service and category pages. Ask the operations owner to check the wording.

What should I check in a refurbished laptop warranty?

Read the service conditions and providers mentioned. Check that product condition, seller warranties and statutory rights are distinguished carefully.

A possible next step
Have the existing explanation checked against your current terms. Explain what you test and supply, with a link to the full warranty information.

Illustrative scenario: separate the product brand from the shop brand

Suppose AI mentions a laptop brand you sell but does not name your shop as a place to buy it.

Investigate
First determine whether the question is about a product or a shop. Then examine the sources and your own category page.
Work brief
Improve the category page with your range, checks and service. Use separate shop-selection questions in future measurements so product mentions are not mistaken for shop visibility.
Example only
This is a suggested application, not a measured industry result. Your own measurements and company information determine the actual task.

The context that makes the comparison useful

Use this information to select questions and competitors that fit your business.

Shop and range
Specify whether you are investigating the shop brand, an own-label product brand or both. Select commercially relevant categories.
Current conditions
Keep delivery, returns and service information current. Temporary stock and offers need a separate up-to-date check.
Your product knowledge
Gather approved tests, selection criteria and common customer questions. Avoid generic statements that sound identical for every product.

From analysis to work for your team

AMI connects measurements with supporting evidence. You choose who carries out the improvement.

Investigate in AMI
Compare your brand and competitors by question and platform. Read the saved answer and sources and decide whether the signal is relevant to your offer.
Work with your team
Use proposals as a starting point for marketing, product teams or your agency. Share reports and record what changed. Then follow the same questions and platforms.
Connect the Growth Engine
Suitable insights can inform work in Klusio within the permissions you configure, using your business knowledge. AMI also works on its own. Platforms, projects and features depend on the plan.

Related guides

Questions and answers

Does AMI measure current stock?

This analysis follows questions and AI answers. Use your shop or stock-management system for current availability. Check product information before publishing a proposed change.

What can we do with a frequently cited comparison site?

Read the specific page and category first. Check that brand and product information is accurate, then decide whether a profile correction, better product documentation or your own buying guide is appropriate.

Let’s look at your website.

Tell us what you want to improve. We’ll show you how Klusio could help, in English.

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