Control the comparison
Include market competitors and classify government sites, reference sources and platforms separately.
SEO competitor analysis
SEO competitor analysis focused on your real market.
Choose the businesses you actually compete with, compare their Google and AI visibility with yours, and let the Growth Engine consider the strongest relevant opportunities.
- Your real competitors
- You decide which businesses belong in the comparison.
- Google gaps
- Questions where another business is visible and your site is not.
- AI gaps
- Answers, mentions and cited sources in which other brands appear more prominently.
- A considered next step
- Opportunities enter the Growth Engine for comparison, not automatic publication.
Relevance before volume
A large search volume does not outweigh a stronger fit with your offer.
Keep the evidence attached
The topic, source and reason travel with an opportunity into planning.
Distinguish competitors from useful sources
A website appearing in an answer or search result is not necessarily a commercial competitor. Its role determines how the finding is used.
- Business competitor
- A company solving the same problem for a similar audience.
- Information source
- A government site, reference platform or trade publication may provide evidence without competing for your customers.
- Platform
- Directories and marketplaces have a separate role. Their visibility does not automatically justify articles targeting them.
Investigate whether a gap is useful
The analysis checks more than competitors’ keywords. It considers overlap, existing pages, intent, business fit, difficulty and why an action would be suitable.
- A filtered opportunity list
- Explore near-term opportunities, commercial questions and wider topics without irrelevant terms or brand-name noise.
- Connect it to the right page
- Each opportunity is related to a service, existing page or topic cluster before planning.
- Keep tracking and discovery separate
- A fixed set of questions follows the trend. A rotating discovery layer finds new questions without changing the benchmark mid-comparison.
Choose a focus without ignoring other evidence
Giving competitor opportunities more weight in the Growth Engine does not exclude strong Google or AI findings. The most suitable supported action can still take priority.
- An explicit selection
- Choose which competitors count and change that selection when your strategy changes.
- Use competitors as a benchmark
- Their brand names are not an excuse for weak articles written merely to target them.
- Measure after execution
- Klusio checks the live work and follows subsequent visibility and coverage.
Related guides
Questions and answers
When is AMI the better choice for AI competitor analysis?
The regular competitor analysis connects Google and AI opportunities to the Growth Engine. AMI is the separate service for managing question sets, brand facts, work briefs and follow-up measurements by market or domain.
Is every keyword a useful opportunity?
No. A domain’s raw visibility can cover a much broader subject area. Your offer, audience, intent, existing coverage and implementation options are checked first.
Can I exclude a competitor?
Yes. Exclude a domain or classify it as an information source or platform. Only selected business competitors should direct the competitor strategy.
What does sending the top 20 opportunities to the planner do?
Klusio first checks relevance and whether each topic already exists on your site or in the plan. Suitable terms are connected to services, pages or clusters rather than becoming twenty competing articles.
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