AI competitor tracking
Track which competitors appear in AI answers.
Compare brands within the same measured questions and answers. Find where your competitors appear, and inspect the evidence behind the difference.
The same question. Different names.
Who is mentioned?
40 answersShare of answers that mention the brand.
Choose a business to inspect an associated answer. Several brands can appear in the same answer.
North Accountants
22 of 40 answersWhich accountant suits a growing consultancy?
“North Accountants and Example Accountants are options for consultancies seeking financial guidance.”
Open the questions where the competitor appears. Compare the services and cited sources before choosing an action.
Fictional businesses and figures, 1–14 October 2026. Within each topic, all businesses are compared against the same answers. Mentions are not market share or guaranteed enquiries.
The comparison
Follow your core competitors and discover other companies mentioned in the measured answers. Compare their presence with yours by question and topic.
What the difference can tell you
A competitor appearing more often is a reason to investigate. Read what the answer says and which sources it cites. The comparison alone does not prove why one brand was selected or that copying its website will produce the same result.
Using it with your team
Open the questions behind a competitor’s result. Decide which overlap with your real services and audience. You can enable signals for new names in your measurements and share relevant findings through your configured channels.
Explore the other AMI features
Which plan includes it?
Available in Start, Groei, Pro and Bureau.
Questions and answers
How many competitors can I select?
Up to 5 core competitors per project. AMI also records other companies that appear in measured answers.
Can I receive a notification about a new competitor?
Yes, when you enable that signal and configure the relevant email, Slack or Microsoft Teams connection.
See what AI says about your brand.
Start with the free brand check. Review the saved answers and their sources before choosing your next step.