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Brand facts

Does the AI answer get your business facts right?

Compare statements in AI answers with your recorded company information. Review each possible discrepancy with the exact quotation beside it.

AMI/Brand factsInteractive illustration
Example Accountants · Netherlands

From a claim to a focused check.

Recorded by your teamLocations

Our office is in Utrecht.

The Amersfoort office is closed.

Your current business informationContact page · confirmed by your team
AMI compares the answer with this information.
In the saved answerGemini · illustration
Which accountant has an office in Amersfoort?
“Example Accountants has an office in Amersfoort and supports local businesses.”
Possible contradictionThe location mentioned differs from your recorded fact.

Give your team a specific check.

Read the full answer and available citations. Find where the old location is still listed and request a correction where appropriate.

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Step 1 · Your team decides which business information is current.

Illustrative example. AMI flags a possible discrepancy. It does not change the AI answer or establish which source caused the claim.

Record the facts that matter

Add up to thirty facts per project, such as locations, services, prices, certifications or delivery times. Keep the information current and include any conditions needed to understand it.

Review a possible discrepancy

AMI compares new mentions with your facts and brings possible differences together. Open the question, platform and quotation next to the recorded fact. A flagged difference is a reason to check, not an automatic verdict.

Correct the information you control

Read the full answer and its cited sources. Your team can improve its own information or ask an external publisher to correct an outdated statement. AMI does not directly rewrite an AI platform’s answer.

Explore the other AMI features

Which plan includes it?

Available in Groei, Pro and Bureau.

Compare AMI plans

Questions and answers

How many facts can I record?

Up to thirty per project. Choose facts that help your team spot consequential inaccuracies, and update them when your business changes.

Will an incorrect AI answer be fixed automatically?

No. AMI helps you find and investigate possible discrepancies. Changes to your own pages or requests to other publishers are separate actions.

See what AI says about your brand.

Start with the free brand check. Review the saved answers and their sources before choosing your next step.

Free AI brand check