Buying stages
See where your brand appears in the buying journey.
Group questions into exploration, comparison and choice. Find whether your brand appears when people learn about a service, compare options or look for a supplier.
Group the questions
AMI groups tracked questions by buying stage. Compare your own mentions and those of competitors within each group.
Make the analysis relevant to your goals
A broad explanation and a supplier recommendation serve different needs. Reading them separately helps you choose work that supports the customer journey you actually want to improve.
Review the classification
Open the questions in a stage and adjust a classification when it does not fit. If the framework is not useful for your question set, leave it aside; the rest of the measurements remain available.
Explore the other AMI features
Illustrative example
In an illustrative report, a brand appears in 31% of exploration answers, 18% of comparison answers and 6% of supplier-choice answers. Review the questions and sample size before setting a priority.
Which plan includes it?
Available in Groei, Pro and Bureau.
Questions and answers
Can I change a question’s stage?
Yes. Review and adjust it per question.
What if these stages do not fit my market?
You can use visibility, competitors and sources without relying on the buying-stage grouping.
See what AI says about your brand.
Start with the free brand check. Review the saved answers and their sources before choosing your next step.