LinkedIn content service
Have your LinkedIn posts prepared. Keep the decision to publish.
Porthos takes relevant subjects from your strategy, drafts in your configured voice and prepares a post for review. Your website articles, customer questions and real projects provide the substance. You choose what belongs on your LinkedIn profile or connected company page.
Last updated: 22 October 2026
Why regular LinkedIn posting slips down the list
A busy week can interrupt a posting habit even when you know your subject well. The difficult part is often deciding what to discuss and gathering the right material, rather than writing the first sentence. If that preparation is missing, the calendar stays empty.
Useful, relevant posts give your network something concrete to remember and share. Porthos prepares a stock of proposals so you can review the subject, explanation and image together. Consistency still depends on your decisions, the available material and the chosen schedule.
What having the preparation done changes
The value is a usable proposal with a reason. A draft is not a promise of reach, ranking or new business.
- Less preparation for each post
- Start with a researched subject and draft rather than a blank screen.
- A connection with your business
- Use the same service knowledge and relevant questions that support the website, adapted for a LinkedIn audience.
- Control of your own account
- Check the facts, text and image. Publish or schedule only when the proposal represents your business accurately.
Four steps from subject to post
Porthos prepares the work and retains its status. Your review and publication action remain part of the process. Additional LinkedIn statistics depend on official access.
- 1. Select a suitable topic
- Porthos weighs the available business and search signals and prepares a mix of relevant subjects. Each proposed post carries a reason for its selection.
- 2. Write in your style
- The draft uses your configured writing style, examples and rules. It includes an angle, text and purpose that you can inspect.
- 3. Add appropriate imagery
- Porthos first looks for a relevant image in your own media library or available blog images. AI imagery is optional where suitable; a real project or result needs real evidence.
- 4. Review, schedule or publish
- Check the preview, text, source and image. Edit what you need and take the publishing or scheduling action through your officially connected LinkedIn account.
Watch the Porthos product tour Dutch interface · optional
Everything you need to review in one place
The preview shows the proposed post beside the reason and editable text. The final LinkedIn rendering may depend on the format and platform; inspect the actual published result as well.
- See the proposed result
- Check the text and image in the LinkedIn preview before publication.
- Understand why it was chosen
- Inspect the source article or signal and the purpose of the post.
- Move through the stock
- Browse proposals using the navigation and reject a subject that does not fit.
- Edit directly
- Refine the wording with the character counter visible. Your own facts and meaning take priority over filling a format.
Watch the LinkedIn editor Dutch interface · optional
Find prepared, scheduled and published posts again
The library keeps the stock of work together. Search and filter by type, status or keyword; give a short instruction when a draft needs rewriting. Preparation can replenish the stock within the configured process, while you retain the final decision on each publication.
Subjects come from your actual work and questions
The primary signals are relevant searches, questions customers ask and observed gaps in AI answers. Existing articles and real projects add source material. A missing AI mention suggests a question to investigate, not proof that a LinkedIn post will solve it.
- Search questions
- Relevant keywords and customer questions from your research and available Search Console data.
- Customer questions
- Questions from customers, quotations, configured website conversations and your own frequently asked questions.
- Recorded AI visibility gaps
- Relevant questions where a competitor appears in a checked answer and your business does not. Inspect the answer and context before treating the topic as an opportunity.
- New website content
- A useful point from a published article that deserves its own introduction for a LinkedIn audience.
- Real projects
- Your own work, photographs and evidence, used with permission and without inventing a result.
- Topics already attracting interest
- Relevant website topics with observed activity that may merit a useful social post. Website activity does not predict LinkedIn reach.
An illustrative post, with a clear reason
Example reason: customers ask how the cost of your service is determined, and the website needs a clearer answer. A LinkedIn post can introduce that explanation and link to the useful page. This is a fictional example, not a published customer post or measured result.
Why can two quotations for the same job look so different? Before comparing the totals, check what each includes: the preparation, the materials and the work needed on site. Those details are worth discussing before you choose.
LinkedIn Basis and Porthos have different jobs
LinkedIn Basis reuses newly published content. Porthos also prepares independent topics, so LinkedIn planning does not depend entirely on the next blog. Activating Porthos does not remove blog-based topics.
| Part | LinkedIn Basis | Porthos |
|---|---|---|
| Included with | Every Klusio growth plan. | Groei Marktleider and Klusio Partner; optional with Start and Pro. |
| Starting point | A newly published blog article. | Search questions, AI findings, customer questions, projects and website publications. |
| Rhythm | Up to two article-based posts per week. | A separate stock of prepared posts, with your selected weekly rhythm. |
| A week without a new blog | No new article-based topic from that source. | Independent topics can still be prepared. |
| Images | Available material for the article-based post. | Relevant media-library or blog images, with real evidence requested for real-world claims. |
| Your control | Review and publish from the dashboard. | Review, edit, schedule or publish; use the library and calendar to find the work again. |
| Status and statistics | Subject to the available connection and workflow. | Planning and publication status are stored; extra LinkedIn metrics require official access. |
Use expertise to give readers a reason to trust you
Repeated useful explanations can help readers understand your expertise. A post can also introduce a relevant website article and bring readers to it. Track what happens rather than assuming a direct ranking benefit from social traffic.
AI systems may encounter public information through different sources. A LinkedIn post does not guarantee that your business will be mentioned, and you cannot infer a source without seeing it cited. Keep website measurement, LinkedIn reach, recorded AI answers and commercial enquiries separate.
- Become recognisable for a relevant subject
- Share useful decisions, explanations and real work, rather than repeating the same promotional claim.
- Give an article a relevant introduction
- Explain why the linked page helps a reader and use a destination that delivers on that promise.
- Keep evidence genuine
- Numbers, customer names and project results need support from your own sources. Do not invent a case to make a post more persuasive.
The media library uses your own photographs
Upload several photos together and follow progress per file. Klusio can draft descriptions for the images; review and edit them where necessary. You can also import available photos from your website. Porthos then looks for an image that fits the actual subject.
- Your people and work
- Examples include an employee at a customer site, a team discussion or a completed project. Use only material you have permission to publish.
- Descriptions remain editable
- An automatic description can be wrong. Correct the subject, project context or permitted use before relying on it.
- Real results need real evidence
- If a proposal claims a customer outcome, supply the appropriate real photo and source information. An invented image must not be passed off as that project.
- Optional AI imagery
- A suitable illustrative image is a separate route and may consume credits. It is not a substitute for proof of a real event.
What Porthos deliberately does not do
The workflow concerns content preparation and authorised publication through the official connection. It is not a tool for unattended activity across your LinkedIn network.
- No automated connection requests
- Porthos does not send connection invitations to build a network for you.
- No automated likes or comments
- It does not use a scraper or browser robot to interact with other people’s posts.
- No invented customer evidence
- Names, figures, prices and project outcomes must be grounded in your supplied sources. Review them before publishing.
- No publication without your action
- A prepared post is not live. Review, schedule or publish through the connected account. A connection or permission failure is distinct from a confirmed publication.
- No universal analytics promise
- Planning and publication status are retained. Reach, reactions, clicks and other LinkedIn statistics are only available when the account and app have the required official access.
A personal story starts with you
Personal experiences and opinions must come from what you actually think or experienced. Porthos does not independently add a first-person story to the regular topic plan. When you choose that type, your previous answers and examples can help prepare a draft for you to finish.
You can request practical advice, highlight an existing project, or explicitly choose a personal story or opinion. Do not treat automatic preparation of professional topics as automatic approval to publish them.
Start with your website and market
The growth scan considers relevant search questions, competing pages, available AI answers and your own coverage. Discuss which subjects could make useful LinkedIn posts and website explanations. A scan does not publish anything or book an appointment.
Your website first
What would you like us to look at?
Tell us about your website and working area. Then choose how we can contact you.
- Free, with no subscription or payment details.
- Personally reviewed priorities, based on available evidence.
- No changes to your website.
Your request and follow-up can be in English. The underlying report screens are currently in Dutch. We can discuss their findings with you in English.
Where Porthos fits in your plan
Porthos is included in Groei Marktleider and Klusio Partner. With Groei Start or Groei Pro, add the module for €50 per month excluding VAT. LinkedIn Basis remains part of every growth plan. Review the current plan table and subscription conditions; optional AI image generation may use additional credits. The conditional growth guarantee concerns the specified organic Search Console measurements. It does not guarantee LinkedIn reach, reactions, leads or revenue.
Questions and answers
Does Porthos automatically publish on my LinkedIn account?
No. It prepares the post. In the dashboard you review the text and image, edit them and take the scheduling or publication action. A draft is not a confirmed live post.
Is this a tool for automatic connection requests?
No. Porthos does not send connection requests, automate comments or use a scraping browser robot. Publication uses the official LinkedIn connection.
Where do the topics come from?
Relevant keywords, real customer questions, observed AI visibility gaps, published website articles and your completed projects. The reason for the selection remains with each proposal.
Will the posts sound like me?
Your writing style, examples and rules guide the draft. You can import your own LinkedIn export and refine the instructions. Review the result; a style setting is not a guarantee that every first draft needs no edits.
Does Porthos invent customer stories or results?
Names, figures and outcomes must come from supplied evidence. A proposal that needs a real project photo should request it rather than inventing a project. Check those details before publication.
How is this different from LinkedIn Basis?
Basis creates up to two posts a week from newly published articles. Porthos also selects independent subjects and maintains a library and schedule, including weeks without a new blog.
Is Porthos included in my plan?
Porthos is included in Groei Marktleider and Klusio Partner. With Groei Start or Groei Pro, add the module for €50 per month excluding VAT. LinkedIn Basis remains part of every growth plan. Review the current plan table and subscription conditions; optional AI image generation may use additional credits.
How much work remains for me?
Review the subject, facts, wording and image, provide missing evidence and decide when to publish. The time depends on the post and how complete your input is; you choose the posting rhythm.
Let’s look at your website.
Tell us what you want to improve. We’ll show you how Klusio could help, in English.