Start with your website and the work you want
A useful assessment starts with your services, area, existing projects and capacity. The free growth scan identifies up to three priorities supported by the available evidence, with a reason and a first step. In a personal demo, you can discuss those priorities and whether Klusio fits. There is no obligation to subscribe.
- Your starting point
- Review the website, service pages and relevant project information.
- The local market
- Compare relevant competitors and customer questions; do not treat every visible website as a direct competitor.
- Google and AI
- Separate measured visibility from assumptions. AI answers can vary and may contain errors.
- An appropriate next step
- Consider improving an existing page, answering a genuinely missing question, or first fixing a practical limitation. A finding does not always justify a new page.
Does this sound familiar?
These are situations worth investigating, not findings about your particular company. Choose the ones that match your experience and check them against your website and available data.
- Most enquiries come through someone else
- Work from contractors and existing contacts can be valuable. Your own website can help you build a direct enquiry route as well, without abandoning those relationships.
- Calls arrive while you are working
- Visitors need clear contact information and realistic expectations. A website enquiry can capture the basics while you concentrate on a job.
- Another company is found for charger or consumer-unit work
- Check which services people are researching and whether your site explains the work well enough for them to consider you.
- Ads need a continuing budget
- Paid visibility can complement organic work. Evaluate its actual cost and enquiry quality rather than assuming either channel will always be cheaper.
- No spare time for marketing
- Research, writing, checking and publishing are separate tasks. A recurring workflow helps keep relevant work moving between jobs.
- Your specialist knowledge is hard to find
- You may regularly explain inspections, capacity and NEN 1010 questions in person, while your website gives little of that context. Professional review is essential when bringing those explanations online.
Start with the customer’s question
The examples below show the subjects to investigate. Dutch search phrases are included because this page is for businesses serving customers in the Netherlands. They are examples, not measured search volumes or a ready-made keyword plan. Your services, area and existing pages determine which questions matter.
Illustrative topics and Dutch search phrases| Customer need | Example phrase |
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| Electrician in your area | Example phraseelektricien + place name |
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| Emergency electrician | Example phrasespoed elektricien |
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| Resolving an electrical fault | Example phrasestroomstoring oplossen |
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| Replacing a consumer unit | Example phrasegroepenkast vervangen |
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| Expanding an electrical installation | Example phrasemeterkast uitbreiden |
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| EV charger installation | Example phraselaadpaal installeren |
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| Adding a circuit | Example phraseextra groep aanleggen |
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| Three-phase power | Example phrasekrachtstroom aanleggen |
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| Short circuit | Example phrasekortsluiting |
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| Residual-current device questions | Example phraseaardlekschakelaar |
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| Electrical inspection | Example phraseelektra keuring |
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| NEN 1010 inspection questions | Example phraseNEN 1010 keuring |
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From a question to useful work on your site
The Growth Engine connects research with a proposal, supported execution and later measurement. It should preserve useful existing pages and your professional knowledge. You choose which actions require approval.
- Choose the electrical services you want to grow
- Record your area, qualifications, capacity and actual emergency availability. Research faults, EV charging, consumer-unit work, inspections or three-phase installations only where they match your offer.
- Prepare useful, professionally checked explanations
- Compare current pages with customer questions. Use your expertise and verified sources, then review proposed content before the supported publication step according to your settings.
- Review visibility and the enquiries behind it
- Follow Google impressions, clicks and relevant recorded AI answers. Keep visitors seeking general information separate from suitable installation or service enquiries where measurement allows.
- Help a visitor take the right next step
- From Groei Pro, the website assistant is included. It can answer within your knowledge base and collect an enquiry; it cannot diagnose an unsafe installation, replace a qualified electrician or promise an emergency response.
Write about the work customers actually ask you to do
Useful material includes EV charger installations in your area, consumer-unit upgrades and their price factors, your fault-reporting process, inspections, solar connections and real project photos. Explain the assessment and responsibilities using your own working approach.
A generic article about the importance of safe electrics adds little if it never explains your service or answers the customer’s decision. Avoid lists of tips written only to fill a schedule. Electrical standards, inspection claims and safe-working advice require current sources and a qualified reviewer. Do not turn a customer-facing article into unsafe do-it-yourself instructions.
Read the customer evidence in context
We do not present a public electrician performance case here. The examples below concern named customers in other or related sectors. The figures have different periods and measure different things; they are not a forecast for your business. A rise after website work does not establish that one change caused it, and visibility is not a count of new customers.
- Hagman Timmer
- Google Search Console recorded 18,355 impressions and 143 clicks from March to May 2026. Impressions increased +364% compared with the preceding period. This is a carpentry customer’s case.
- Prak Gevelrenovatie
- The first 60 days after starting on 27 November 2025 recorded 13,443 additional Google impressions, a 110.7% increase compared with the preceding 60 days. This is a façade-renovation case, not a measurement for your trade.
- Ebbers Schilderwerken
- The first 90-day case records 48 measured AI mentions. That is a recorded visibility result for a painting business, not a count of jobs or a guarantee of future recommendations.
Judge the investment by work that fits your business
A suitable installation or maintenance enquiry may be more useful than many visitors looking for a general definition. Compare marketing costs with the margin and capacity for the work you want. A job covering the subscription cost is a possibility to assess using your own figures, not a Klusio promise.
Choose a sustainable work rhythm
Groei Start (€199 per month) provides one improvement per week. Groei Pro (€399) provides two per week and includes the website assistant, WhatsApp lead notifications and quarterly guidance. Groei Marktleider (€699) provides an improvement each working day and monthly guidance. All prices exclude VAT; the full pricing page explains scope, limits, add-ons and the Partner option.
An improvement may be a new article, a strengthened existing page or a corrected issue. These are not quotas of new articles. Choose the rhythm and service scope that fit your working area, capacity and goals. A larger plan does not guarantee more customers. The rhythm requires a suitable, authorised website connection and the necessary approvals; a proposal awaiting approval is not completed live work.
Understand the guarantee before choosing autopilot
The growth guarantee is available only on Groei Marktleider and Klusio Partner with Klusio running fully on autopilot. It does not apply to Groei Start, Groei Pro, self-managed execution or a workflow requiring approval before publication. Measurement starts with the first successful Klusio publication. We compare 30 complete days with the preceding 30 days in Google Search Console. If neither organic impressions nor organic clicks is higher and the conditions are met, the subscription fee for the first paid month is refundable. This does not promise a ranking, an AI recommendation or a new job.
Keep control of your website and the next step
Monthly subscriptions can be cancelled at least seven days before the next invoice date. An annual subscription has a twelve-month term. Published content remains on your own website after the subscription ends; recurring work and subscription-based monitoring stop.
You can try the workflow for 48 hours without payment details. If you let Klusio execute, the trial includes up to 1 trial article. Publication requires a supported connection and your permission. The trial is for experiencing the workflow, not establishing a long-term SEO result.
