AI marketing for trades
Keep working on your online visibility while you are on site.
You know your trade. Keeping up with search research, website content and incoming questions is another job. Klusio brings that work together: the Growth Engine researches and prepares suitable improvements, then carries them out within your settings and website permissions.
Last updated: 21 October 2026
Which part of marketing gets left until the evening?
These are common situations to discuss, not assumptions about every trade business. Begin with the one that affects your work.
- Paying for a chance to quote
- A lead platform can charge for contact with someone who is also comparing other providers. Assess the cost per suitable enquiry and per won job alongside your own website.
- Customers find other businesses
- A homeowner searches for a painter nearby or a plumber for a leak. Check whether your website explains that service and working area clearly enough, and which competing pages appear.
- Calls arrive while you are working
- You may be unable to answer from scaffolding or beneath a floor. Give people a clear way to leave their question and contact details, with a realistic follow-up expectation.
- Little time for research and writing
- Quotes, travel and work on site come first. Agree a manageable process for turning your practical knowledge into useful website information.
Prepare content around the questions your customers ask
Klusio investigates your services, working area, relevant competitors and existing website. A question about painting an internal wall in Amsterdam needs a different answer from an urgent plumbing problem or a planned roof replacement.
The Growth Engine chooses a supported next step: a useful article, an improvement to an existing page, a relevant link or a repair. Your plan sets the improvement rhythm, from weekly to each working day. It is not a promise to publish a new article every time.
Inspect Google impressions and clicks in Search Console, and recorded answers to selected questions in ChatGPT, Gemini and Perplexity. Publishing a page does not guarantee indexing, a particular position or an AI recommendation.
Watch how research supports a draft Dutch interface · optional
Help visitors leave a useful enquiry
When activated, the website chatbot can answer suitable questions from your approved business information and collect contact details. It can be available outside your working hours. Your team still assesses the job, answers specialist questions and confirms any appointment or quote.
A configured WhatsApp lead notification passes the request to you. That notification is different from the separate WhatsApp AI assistant, which can conduct a two-way conversation. The website chatbot is optional with Groei Start and included from Groei Pro. WhatsApp AI and Voice AI have their own activation conditions.
- Use approved information
- Record the services, area, process and any price or product conditions the assistant may explain.
- Keep contact details together
- Review the visitor’s question and the details they chose to provide in the dashboard.
- Arrange human follow-up
- Choose who receives a notification and what should happen when the assistant cannot answer. An enquiry is not automatically a qualified project.
One connected process for the work
Keep useful channels and tools where they serve a clear purpose. The difference to assess is whether research, proposed changes, execution and results are connected.
| A fragmented approach may involve | The Klusio approach |
|---|---|
| Buying enquiries without developing your own website | Recurring improvements on your own domain, alongside any paid channels you choose to retain. |
| Finding time to research and write between jobs | Preparation based on available measurements and your practical knowledge. |
| Not knowing which service questions your site answers | Search research and dated AI observations to inform priorities. |
| Separate tools with unclear ownership | An overview of what is proposed, carried out and awaiting a decision. |
| Unclear expectations about results | Dated measurements and plan conditions; no guaranteed number of jobs. |
Three customer stories with the evidence attached
The results below belong to these businesses and their stated periods. Google clicks and impressions are not counts of new customers. Read the complete cases for the comparisons and work involved.
| Business | Recorded result | Source and period |
|---|---|---|
| Prak Gevelrenovatie | 1,378 Google clicks versus 283 a year earlier; 1,028 clicks to Klusio articles. | Google Search Console and publication records, 5 July to 2 October 2026 compared with the same 90 days in 2025. |
| NieuwHuis Makelaardij | 13,607 Google impressions, +417% versus the preceding comparison. | Google Search Console, 17 January to 11 April 2026. The full case also contains a separate later period. |
| Hagman Timmer | 18,355 Google impressions, +364% versus the preceding comparison. | Google Search Console, March to May 2026. |
Discuss your business with Sicco
Sicco Dijkman founded Klusio. Talk through your services, website and working area, and ask which parts can be handled through your current website connection. You can request a demo, call or leave a call-back request. Support and ongoing guidance depend on your plan.
Talk through your website with Sicco
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What Klusio brings together
The Growth Engine connects measurement, selection, preparation, execution and follow-up. SEO Intelligence examines the market and competing pages. Your business knowledge supports the content, and a connected assistant can help with enquiries when that module is activated.
Published pages remain on your own website. Keep them accurate as services, products and prices change. You choose where Klusio may act automatically and where it must first ask for approval. The dashboard distinguishes completed work from its measured effect.
Roan’s experience at De Glasdokters
This is a customer-reported experience, not a separately measured reduction in advertising costs. It does not mean that Klusio itself is free or that every company can stop advertising.
Enquiries are now coming in without me having to use Google Ads. An investment for the future, which means I now no longer have costs to be easy to find.
Getting started in four steps
Your business supplies the facts and permission. Klusio helps turn them into an ongoing workflow.
- 1. Describe your business
- Record your trade, services, working area, target customers and the jobs you do or do not take on.
- 2. Add your practical knowledge
- Provide accurate information about your process, products, prices and experience. This supplies context for the assistant and content; it does not mean a separate AI model is retrained for your company.
- 3. Connect and set the boundaries
- Check website compatibility, connect permitted data and choose the approval settings. Activate enquiry modules only when the knowledge and handover are ready.
- 4. Follow the work and results
- See what has been completed, how Google impressions and clicks develop, and which measured AI answers mention you. Review conversations and genuine enquiries separately.
The growth guarantee has specific conditions
The growth guarantee applies only from Groei Marktleider (€699 per month), including Klusio Partner, with Klusio running on full autopilot and all other conditions met. Day one is the first successful Klusio publication. The following thirty full calendar days are compared with the preceding thirty days in Google Search Console. If neither organic impressions nor clicks increases, the first paid month’s subscription fee is refundable under those conditions. Rankings, new search queries, AI mentions, enquiries and revenue do not decide this guarantee.
Explore the parts relevant to your business
Choose the features that fit your needs and account permissions. The available modules and guidance differ by package.
Questions and answers
How does Klusio work for a trade business?
Measurements and business knowledge inform the Growth Engine’s next suitable improvement. It prepares and carries out permitted work through a supported connection. An activated website chatbot can answer questions and send configured lead notifications. The WhatsApp AI assistant and Voice AI require separate activation.
What does it cost?
Groei Start is €199 per month excluding VAT. The improvement rhythm, AI monitoring, chatbot, Porthos and guidance vary by package. AMI, the standalone WhatsApp assistant and Voice AI have separate inclusion or activation conditions. Compare the full current package matrix before choosing.
Can it work for my trade?
Klusio supports trades including painting, plumbing, roofing, electrical work, carpentry, plastering, paving and general maintenance. Your offer, evidence, area and website connection determine the useful scope. We discuss that fit before treating a generic topic as an opportunity.
How quickly will I see results?
An activated and configured chatbot can begin handling suitable conversations. Organic visibility takes time and varies by site and market. The conditional growth guarantee is only for Groei Marktleider and Klusio Partner on full autopilot; it measures organic impressions and clicks, not enquiries or a promised ranking.
Do I need technical knowledge?
Klusio helps set up the components of your chosen package. You still supply accurate business information, check important decisions and approve work where your settings require it. Unsupported website changes may need your developer.
Can I cancel?
With monthly billing, cancel no later than seven days before the next invoice date. An annual subscription runs for twelve months; cancellation stops renewal at the end of that term. Published content remains on your website.
Let’s look at your website.
Tell us what you want to improve. We’ll show you how Klusio could help, in English.