AMI vs Profound
Klusio AMI or Profound?
Profound offers enterprise AI-search analysis and marketing agents. AMI offers a defined monitoring and team-action workflow, including agency projects. Examine governance, questions, markets and implementation responsibilities before choosing.
Last updated: 22 October 2026
How to read this comparison
Prepared by Klusio, not an independent reviewer. Vendor descriptions were checked on 21 October 2026 using the sources below. This is a product-scope comparison, not a performance test.
Prices retain the provider’s currency and billing basis. Confirm tax, limits, renewals and the final offer. “Not assessed” means this review did not establish the feature; it does not mean the feature is unavailable.
Side by side
Compare the same question set, countries, systems and responsibilities. AMI prices and allowances come from Klusio’s current plan configuration; the linked plan page explains billing and availability.
| Topic | Profound | Klusio AMI |
|---|---|---|
| Price | Enterprise quotation; a free trial is advertised. | Start €149, Growth (Groei) €349, Pro €499, Agency (Bureau) €249 per month, excluding VAT. Monthly and annual billing have different terms. |
| Questions tracked | Trial: fifty prompts. Enterprise: agreed tracking scope. | 50, 150 or 400 tracked buyer questions. Agency includes 50 per client project. |
| Measurement frequency | Daily during the seven-day trial; Enterprise daily tracking. | Weekly by default; high-priority questions can be daily. Per-question settings and the initial baseline schedule determine the actual cadence. |
| AI systems | Trial: ChatGPT, Gemini and Google AI Overviews. Enterprise capability for up to nine engines. | Start: ChatGPT, Gemini, Perplexity and Google AI Overviews. Growth and higher: also Claude and Google AI Mode. |
| Markets and languages | Trial: one language and one region; Enterprise custom. | 1, 3 or 5 domains/market setups. Agency: 3 separate client projects, each with one country. |
| Brand-fact checking | FactCheck is explicitly documented in Answer Engine Insights. Confirm availability in your agreement. | Checks against your recorded business facts from Growth. Inspect the claim, quotation and original answer; input facts still need verification. |
| Sources cited by AI | Citations and source analysis. | Cited sources per question, grouped into directories/comparisons, guides, media, communities and other source types. |
| Sentiment | A dedicated sentiment view. | The tone of brand mentions, with the question, system and supporting excerpt. |
| Work for your team | Marketing agents, context and suggestions. | A prioritised selection of supported actions, with notification options. A proposal is separate from execution and measured impact. |
| MCP access | Not assessed in this comparison; ask about the required connection and permissions. | Read-only AMI MCP access in every AMI plan. Wider website write tools require separate, explicitly granted permissions. |
| Support and interface | Enterprise dedicated support and SSO/SAML are described. Agree language, security requirements and service level. | Dutch support and account interface. Discuss English-speaking assistance before choosing a plan. |
| Trying the workflow | Seven days of tracking for fifty prompts, with limited AI Marketer credits. | Free AI brand check without a paid account. Report delivery depends on processing; no fixed one-hour promise. |
What you can do with AMI
AMI can be used independently by your team or agency. Website execution is a separate responsibility. The following functions are subject to the plan and permissions described in the comparison.
- Check what AI says about your business
- Record approved facts such as services, locations and prices. From Growth, inspect discrepancies with the quotation and original answer before deciding whether a correction is needed.
- Turn cited sources into research tasks
- See which guides, directories, media and communities appear for a relevant question. Investigate whether an accurate listing, useful contribution or external mention is appropriate. Inclusion cannot be guaranteed.
- Give the team a supported next step
- Review a short selection of relevant actions and their evidence. Slack, Teams and email can bring permitted notifications into your workflow. A weekly selection need not contain three actions if fewer are sufficiently supported.
- Use the language of the market
- Track realistic buyer questions for the selected country and question language. English-speaking teams in the Netherlands can investigate Dutch or English customer questions without translating the original answers.
- Inspect dated answers across systems
- Start covers four systems; Growth and higher cover six. Keep question wording, country, language and measurement frequency comparable when reading a trend.
- Connect research to execution
- An active Growth Engine can consider suitable findings alongside other website work. Direct changes require a supported connection and permission; other work goes to your team or developer with a brief.
A customer example, with its original limits
In the Choice Kozijnen case, a saved ChatGPT answer names Choice first for “Who can replace my windows in Lisse?”. The case dates this observation to July 2026. It is one historical answer, not a permanent position or a comparison of these software products.
A separate source image labelled “Generative AI features” records 9,850 Google impressions in a three-month view, exported on 1 September 2026 according to the case. Those impressions must not be added to ordinary Google totals or treated as AI referrals, enquiries or sales. The full case keeps the evidence and periods separate.
Which workflow fits your team?
Your existing tools, capacity and need for evidence determine the useful choice. A larger feature count alone does not settle it.
- When to investigate Profound
- Consider Profound when enterprise governance, wider system coverage and marketing-agent workflows are important to your organisation. Review the security evidence and the tailored implementation proposal with the people responsible for procurement and use.
- When to investigate AMI
- Consider AMI when a defined question portfolio, team actions and separate agency client projects fit your needs. Check the published scope and whether the Dutch account interface suits your English-speaking team.
Bringing your existing questions into AMI
Bring your existing prompts into the setup and confirm the market, language and business relevance. Reusing question wording does not migrate historical responses or establish a comparable baseline by itself.
Check for duplicates, ambiguous wording and questions that name your own business. Keep branded fact checks separate from unbranded buyer questions. Review the initial answer set before using it as a baseline.
See an initial answer set before choosing
The free AI brand check provides ten buyer questions across four systems without a paid account. Read the questions, original answers and measurement date before deciding whether recurring monitoring is useful. It does not promise a future recommendation or website change.
Related guides
Questions and answers
Does AMI cover fewer systems than Profound?
AMI Start covers four systems, while Growth and higher cover six. Profound lists broader Enterprise capability. Choose according to the systems relevant to your work; this comparison does not claim that omitted systems have no users or value.
Does AMI include enterprise SSO?
Standard AMI account access should not be described as enterprise SAML SSO. If SSO is mandatory, discuss that requirement before choosing a plan rather than assuming an ordinary account meets it.
Can I try AMI first?
The free AI brand check uses ten buyer questions across four systems. It is a limited snapshot without a paid subscription, not a full trial of every AMI feature. You receive the report when processing finishes.
How reliable is an AMI measurement?
It records an answer for a specific question, system, country, language and date. AI answers vary. Read the stored answer and compare equivalent measurements over time; a single answer is not a stable market ranking. A failed measurement is different from a completed answer that does not name the business.
How quickly can we get started?
The free brand check gives an initial snapshot when processing is complete. Recurring monitoring needs an agreed question set, competitors, markets and permissions. Pro and Agency include help with setup. The time needed depends on the information and decisions available; instant setup or delivery within an hour is not guaranteed.
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