Start with your website and the work you want
A useful assessment starts with your services, area, existing projects and capacity. The free growth scan identifies up to three priorities supported by the available evidence, with a reason and a first step. In a personal demo, you can discuss those priorities and whether Klusio fits. There is no obligation to subscribe.
- Your starting point
- Review the website, service pages and relevant project information.
- The local market
- Compare relevant competitors and customer questions; do not treat every visible website as a direct competitor.
- Google and AI
- Separate measured visibility from assumptions. AI answers can vary and may contain errors.
- An appropriate next step
- Consider improving an existing page, answering a genuinely missing question, or first fixing a practical limitation. A finding does not always justify a new page.
Does this sound familiar?
These are situations worth investigating, not findings about your particular company. Choose the ones that match your experience and check them against your website and available data.
- Shared leads make comparison difficult
- A lead platform may send an enquiry to several roofers. Your own website lets a homeowner see your methods, service area and experience before asking for a quote.
- Paid visibility needs an ongoing budget
- Google Ads can bring paid exposure, but it does not by itself improve the explanations and evidence on your website. Consider both channels within the budget you can sustain.
- The website says too little
- A logo, phone number and short service list leave questions unanswered about materials, inspections, repairs and your working approach.
- Urgent searches lead elsewhere
- Someone with a leak needs clear information about your area, availability and how to contact you. Do not advertise an emergency service or response time you cannot provide.
- AI visibility is unclear
- An AI answer may mention another roofer or repeat outdated information. Inspect the question, date, answer and sources before deciding what to improve.
- Website work loses out to roof work
- Writing and checking service pages is hard to fit around inspections and jobs. A recurring workflow helps useful website work continue.
Start with the customer’s question
The examples below show the subjects to investigate. Dutch search phrases are included because this page is for businesses serving customers in the Netherlands. They are examples, not measured search volumes or a ready-made keyword plan. Your services, area and existing pages determine which questions matter.
Illustrative topics and Dutch search phrases| Customer need | Example phrase |
|---|
| Roof leak in your area | Example phrasedaklekkage + place name |
|---|
| Emergency roofer | Example phrasespoed dakdekker |
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| Flat-roof repair | Example phraseplat dak repareren |
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| Bitumen roofing | Example phrasebitumen dakbedekking |
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| EPDM roofing | Example phraseEPDM dakbedekking |
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| Roof-renovation costs | Example phrasedakrenovatie kosten |
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| Storm damage to a roof | Example phrasestormschade dak |
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| Leak around a chimney | Example phraselekkage schoorsteen |
|---|
| Roof inspection | Example phrasedakinspectie |
|---|
| Gutter repair | Example phrasedakgoot repareren |
|---|
From a question to useful work on your site
The Growth Engine connects research with a proposal, supported execution and later measurement. It should preserve useful existing pages and your professional knowledge. You choose which actions require approval.
- Choose services and a realistic working area
- Map repairs, maintenance and replacement work you actually offer. Research local questions, competitors and the pages already on your website.
- Prepare content from roofing knowledge
- Use real jobs, materials and recurring questions to strengthen existing pages or answer a missing question. Check the proposal and publish through a supported, authorised connection.
- Measure Google and AI visibility
- Follow impressions, clicks and recorded AI answers with dates and sources. Separately record suitable enquiries where tracking is available.
- Make contact straightforward
- An included website assistant from Groei Pro can explain services and collect enquiries within its configuration. It is not an emergency dispatch service and cannot promise that a roofer will attend.
Give each roofing service a useful explanation
Explain what you inspect, when a repair may be appropriate, which materials you work with and how you arrange the next step. Distinguish bitumen, EPDM, tiles and zinc according to your actual services. State your working area and real emergency availability.
A short account of a completed job can provide the starting situation, assessment, chosen approach and photos. Send practical input through the configured WhatsApp workflow if that is convenient. Klusio develops the explanation and checks it within the publishing process; it must not invent guarantees, safety advice or experience. More pages are only useful when they answer genuinely different questions.
Illustrative example: a roofer serving Apeldoorn
For a fictional roofing company, these six subjects could support its main service page. This is a topic example, not a search-volume report, a monthly publication quota or a recommendation to duplicate existing pages.
- Roof leaks in Apeldoorn
- The information needed to assess a leak and arrange contact.
- Emergency roofing work
- The real availability, area and limits of the service.
- Repairing a flat roof
- Inspection, scope and factors that influence the approach.
- Bitumen roof covering
- The service provided and relevant project examples.
- Roof damage after a storm
- How the customer can report damage without taking unsafe steps.
- Leaks around a chimney
- What the roofer investigates and which other specialists may be needed.
Roofing customers and an industry mention
Maxima Dakdekkers and MJB Dakservice appear as roofing customers on the Dutch source page. Their public roofing cases are still being developed; we do not attach another customer’s growth figures to their businesses. Klusio has also been featured in Roofs Magazine. That publication is separate from evidence of customer results.
- Maxima Dakdekkers
- A roofing customer, with no quantified performance case claimed here.
- MJB Dakservice
- A roofing customer, with no quantified performance case claimed here.
Read the customer evidence in context
The examples below concern named customers in other or related sectors. The figures have different periods and measure different things; they are not a forecast for your business. A rise after website work does not establish that one change caused it, and visibility is not a count of new customers.
- Hagman Timmer
- Google Search Console recorded 18,355 impressions and 143 clicks from March to May 2026. Impressions increased +364% compared with the preceding period. This is a carpentry customer’s case.
- Prak Gevelrenovatie
- The first 60 days after starting on 27 November 2025 recorded 13,443 additional Google impressions, a 110.7% increase compared with the preceding 60 days. This is a façade-renovation case, not a measurement for your trade.
- Ebbers Schilderwerken
- The first 90-day case records 48 measured AI mentions. That is a recorded visibility result for a painting business, not a count of jobs or a guarantee of future recommendations.
- NieuwHuis Makelaardij
- The earlier Google Search Console case records 13,607 impressions and 221 clicks from 17 January to 11 April 2026. Its historical summary reports 417% impression growth; the later year-on-year comparison has its own dates in the complete case. This concerns an estate agency, not roofing enquiries.
Judge the investment by work that fits your business
Judge progress by suitable enquiries for work you can carry out, not visits alone. A roof renovation and a small gutter repair have different commercial value. Use your own margins and available capacity when deciding what the subscription would need to achieve; no particular job or revenue is guaranteed.
Choose a sustainable work rhythm
Groei Start (€199 per month) provides one improvement per week. Groei Pro (€399) provides two per week and includes the website assistant, WhatsApp lead notifications and quarterly guidance. Groei Marktleider (€699) provides an improvement each working day and monthly guidance. All prices exclude VAT; the full pricing page explains scope, limits, add-ons and the Partner option.
An improvement may be a new article, a strengthened existing page or a corrected issue. These are not quotas of new articles. Choose the rhythm and service scope that fit your working area, capacity and goals. A larger plan does not guarantee more customers. The rhythm requires a suitable, authorised website connection and the necessary approvals; a proposal awaiting approval is not completed live work.
Understand the guarantee before choosing autopilot
The growth guarantee is available only on Groei Marktleider and Klusio Partner with Klusio running fully on autopilot. It does not apply to Groei Start, Groei Pro, self-managed execution or a workflow requiring approval before publication. Measurement starts with the first successful Klusio publication. We compare 30 complete days with the preceding 30 days in Google Search Console. If neither organic impressions nor organic clicks is higher and the conditions are met, the subscription fee for the first paid month is refundable. This does not promise a ranking, an AI recommendation or a new job.
Keep control of your website and the next step
Monthly subscriptions can be cancelled at least seven days before the next invoice date. An annual subscription has a twelve-month term. Published content remains on your own website after the subscription ends; recurring work and subscription-based monitoring stop.
You can try the workflow for 48 hours without payment details. If you let Klusio execute, the trial includes up to 1 trial article. Publication requires a supported connection and your permission. The trial is for experiencing the workflow, not establishing a long-term SEO result.
